Black Stories/17: Teran Evans

Black Stories Amazon Design logo on multicolored dotted background

Global Head of Brand Design, Teran Evans, joins Media Producer Justin James Lopez to discuss humility and the use of failures as a developmental resource. Let’s hear his story!

Teran Evans, a visionary creative force and strategic mastermind, has made his mark as the Global Head of Brand Design for Amazon. His remarkable journey, spanning over two decades, has been a story of innovation, inspiration, and groundbreaking achievements.

His unmatched ability to craft engaging narratives saw him spearhead Amazon’s brand evolution, culminating in the company’s repositioning as a global lifestyle brand. Teran’s signature touch elevated Amazon’s visual identity, paving the way for its continued expansion into new markets and industries. His portfolio showcases not only his artistic flair but also his dedication to pushing the boundaries of design.

Teran Evans is not only a design virtuoso, but also a true trailblazer. He is also a founding partner of BEGAT (formerly DIOSCURI), a design agency and brand consultancy whose design offerings have been featured on multiple media outlets such as MTV, Fox’s American Idol, and The Oprah Winfrey Show. He has consulted on the development of several luxury retail brands including LVMH, MCM, Theory, Calvin Klein, Saks Fifth Avenue, and Bloomingdale’s along with developing corporate brand strategy for companies like Verizon FiOS, Samsung, and American Express.

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