Echo, Kindle, and Fire TV product packaging gets an all-new look using more recycled fiber and less ink.
Finding the best way to package our devices is so important to us. After all the time and effort our team invests in designing and building world-class products, we want to make sure they get to you safe and sound. It’s the first thing you interact with when your product arrives, so we pay close attention to getting that unboxing experience just right. Last but not least, we know that it is important to you what happens with the packaging when you are done with it, so we want to make sure that our packaging is easy to recycle—we obsess over every single material we use.
