Amazon Design at Interaction 20

Amazon Design Sponsors Ixda Interaction Week 2020 Student Design Charette

IxDA Interaction Week 2020 took place in the beginning of February in the vibrant design hub of Milan, Italy. Amazon Design sponsored the IxDA Student Design Charette; hosting nine students from all over the globe, including Sweden, UK, Italy, and the United States. 


The students were given with the following challenge:  


“How might voice experiences improve the lives of people facing unique challenges? More specifically, how can Alexa better address the needs of customers with accessibility needs related to vision, hearing, mobility, speech and more? We want to hear your ideas for new devices or services that can empower those who may need it the most.”


The contestants were segmented into teams of three to whiteboard, iterate, and develop a final presentation to be delivered in front of the full conference audience. The students presented creative solutions including (1) a voice-activated wearable device for elementary school-aged children with ADD, (2) a communication platform for residents of assisted living communities and (3) a wearable device paired with an Alexa skill to assist with children with ASD (Autistic Spectrum Disorder).


Photos courtesy of IxDA Global & Daniel Harvey

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In addition to the Amazon Design Student Charette, the IxDA conference featured a series of keynote sessions, workshops, and breakout talks. The event closed with the IxDA awards ceremony. A full list of award winners can be found here


Interaction Week 2021 has just been announced, taking place in Montréal, Quebec January 31 to February 5. For more information, visit the IxDA site here.