Black is Remarkable

Amazon Launches “Black is remarkable“ campaign to kick off Black History month 2022!

The 2022 Black History Month (BHM22) campaign, Black is remarkable, explores things that are remarkable about being Black and the ways in which Black people find success against remarkable odds. It bridges local artistic expression and the global business landscape to create an experience that embraces Black as beautiful in all the shades it comes in.


The theme was born through a direct collaboration between the cultural and community occasions team at Amazon and the Black Employee Network (BEN). Additionally, sixteen Amazon teams provided content for the campaign’s onsite experience, with several more supporting through other channels.