Amazon x Diversify by Design

Let's learn more about the collaboration between Amazon and the Diversify by Design coalition in creating the Design= program and curriculum.

In 2021, Amazon Design, in collaboration with Diversify by Design (D×D), sponsored the launch of Design=, an experiential learning initiative focused on introducing the world of design and connecting youth with real-life designers. This was the result of an ongoing collaborative effort between Amazon and D×D, and a part of Amazon Design’s continued commitment to making design education more accessible and the design profession more diverse and inclusive.

In scaling this program, 2023 saw the launch of a Design= Curriculum Kit that was developed for educators, professionals, and mentors to ignite creativity and fully immerse students in design. Students work together on a design challenge from ideation and conception to a finished prototype. As students take on their design challenge, they learn and develop skills around brainstorming, creative problem-solving, researching, prototyping, and design thinking. To-date the program has engaged over 1,500 youth in 19 locations across the US and delivered over 4,000 hours of curriculum. 

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Innovating on behalf of all customers demands a design profession that reflects the rich diversity of our society, and Amazon Design is proud to continue to support efforts like D×D, with a the ultimate goals of expanding awareness of design careers, supporting youth in navigating their design journeys and preparing the next generation of designers in tech. 

You can learn more and access the curriculum here: []