For the Cultúra

Mel Cerri, Brazilian lettering artist, partnered with Amazon to bring this year’s Hispanic Heritage Month website makeover to life. Let's hear her story...

As we enter Hispanic Heritage Month (HHM), you may have noticed a change in the colors and overall layout when navigating Amazon.com . We connected with a couple of the minds behind this year’s theme, ‘Cultúra’, to help us understand the creative vision behind the imagery used to celebrate HHM in 2022. The creative concept, ‘Cultúra’, is a campaign celebrating the individuals who move Hispanic culture forward, because without tú/you, there is no cultura.